Imagine getting an extra hundred grand every year for the next 20 years. You’d be set for life (hence the game’s name). Instead of doing a Scratchers campaign about winning a prize, we made a campaign about joining the Set For Life Club, for a 2 buck entrance fee. You Win, you’re in.
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SET FOR LIFE | DIRECTOR: STEVEN TUCSHIDA
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< OUTDOOR >
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< Point of Sale >
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< setforlifeclub.com >
Don’t get up. Online, we built a virtual Set For Life Club, complete with an indoor driving range you can enjoy right from your BarcaLounger.
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“We finally got our piece of the pie”