Whatever Makes You Whole
The Best Whatever for Everyone. Whole Foods is known for being organic, responsible, “planet friendly”—and, yes, snobby, pretentious, and maybe even hippy-elitist. True, they have level-5 beef from cows more pampered than a Kardashian-Jenner (FACT), but they also have get-in-my-belly good stuff. They have Cronuts!
Our new brand campaign gave Whole Foods a much needed new voice, new octave, new everything. One of unconditional food love that rang the dinner-bell and welcomed all food eaters. And let them know that whether you don’t eat anything with a face, or anything cute with a face, or only eat things with faces, or just really like Cronuts, Whole Foods has the the tastiest, healthiest, best version of whatever foods you love.
WHOLE FOODS - BREAD | DIRECTOR: JILL
WHOLE FOODS - ONE ITEM
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