Aroon Mukhey
CREATIVE DIRECTOR | WRITER

Let Go

MARTINI | ASTI

Please let go responsibly

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Celebrating the Sweet Life. The international campaign relaunched Martini's popular sparkling wine by expressing the brand’s charming and care-free attitude. Well known as "Asti Spumante," it would now simply be called "Asti."

Celebrating the Sweet Life. The international campaign relaunched Martini's popular sparkling wine by expressing the brand’s charming and care-free attitude. Well known as "Asti Spumante," it would now simply be called "Asti."

ASTI GLOBAL - LET GO | DIRECTOR: MICHAEL HAUSSMAN

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Please let go responsibly

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